By Lon Levin
The assignment was to provide creative alternatives to brand and market the services of a substance abuse rehab center:
Several different logos were developed to offer different ways of relaunching the brand. In the end the old logo was altered and infused with some of the newer thinking about the treatment center. The colors were bright and inviting to mirror the new cutting edge approach A New Start has taken towards treatment of addictive behaviors. The subsequent collateral materials (tri-fold brochures, 1-sheets, banners and business cards all mirrored the branding look and feel established by the logo development.