Introducing ‘’ – The Health Innovation Broadcast Consortium

by xanatemedia February 17, 2013

By Gregg A. Masters, MPH t/r/a/n/s/m/e/d/i/a story telling….* ‘…intersects with agility catalyzed crowdfunding of independent social media journalists and bloggers.’ [*Def. ‘…the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies’] Building on several prior successes of seemingly last minute social media campaigns nested and amplified […]

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I nominate @ReginaHolliday for a Shorty Award in #activism because…

by xanatemedia February 15, 2013

By Gregg A. Masters, MPH Recently one of my favorite people on the planet reached out publically (via Twitter perhaps other social media channels) and privately (via email request) for voting support to be acknowledged in the annual digital journalism meets social media recognition event titled ‘The Shorty Awards.’   Some background about ‘Shorty’: Now […]

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From 0 to $13k in 13 Days: Anatomy of One Healthcare Crowd Funding Success

by xanatemedia February 14, 2013

By Gregg A. Masters, MPH Since the passage of the Jumpstart Our Business Startups Act aka the ‘Jobs Act’, and perhaps fueled initially by the granular successes of philanthropic ‘micro lending’ causes like Kiva and further scaled into the arts by both Kickstarter and Indiegogo, the crowd funding industry has literally ‘exploded’ into American and global […]

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70% of Americans Are Overweight or Obese

by xanatemedia February 7, 2013

By Gregg A.  Masters, MPH And the trend is not our friend. In this four part HBO series in association with the Institute of Medicine titled ‘Weight of the Nation‘ the nature and roots of the obesity epidemic are revealed. As a sidebar I will mention that during HealthCamp SF Bay 2011 at the Kaiser […]

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Crohn’s e-patient, Collaborative Medical Record Advocate Nikolai Kirienko Tells His Story

by xanatemedia January 23, 2013

By Gregg A. Masters, MPH One of the byproducts of the information explosion evidenced 24/7 via the Twitter firehouse and the tech enabled democratization of information, dis-information and outright BS, is well, ‘overload’. Yet as proffered once before by someone no doubt smarter than I said: ‘there is no such thing as information overload, only […]

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JP Morgan Healthcare Conference Unbundled: Something for Everyone?

by xanatemedia January 13, 2013

By Gregg A. Masters, MPH The 31st annual get together of biotech, pharma and an eclectic litany of publically held healthcare company and many impressive tax exempt health system peeps was my first albeit from a somewhat disadvantaged, i.e., ‘crasher’, status. Yet, in the overall program mix there seemed to be something for everybody from […]

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